Your small to mid-sized company has been consistently exceeding goals and is in fast-growth mode. A marketing communications strategy is critical at this phase, so perhaps you’ve taken the first step by hiring a marketing communications manager or you’re considering bringing in more expertise. While your team may have started developing a content strategy and overseeing the company’s social platforms, there is so much more to be done from a marketing perspective and more support is needed to take this function to the next level.
Knowing there will be a need for various marketing communication skill sets, you have options to hire several team members, or bring on an external agency. Below are three benefits to hiring an agency partner that can further support your current in-house communications capabilities:
Depending on your goals, it is possible to bring on a communications agency - a team of highly qualified experts - for the price of one full-time employee. You’ll add multi-functions without the head count and eliminate the need for benefits, training, and office expenses associated with maintaining an in-house employee. You also gain some flexibility with budgeting. You can start small, while still getting the experience and guidance, and then add more services as your business grows. Many agencies, especially smaller ones like micro-agencies or boutique consultancies, allow you to start with an initial three-month program before making a longer-term commitment.
Blended Expertise & Marketing Integration
A communications agency offers an important blend of expertise, including seasoned professionals to drive strategy and project management, experienced writers to develop messaging and create compelling content, and savvy media specialists who understand how to pitch and generate earned-media coverage and cultivate a thriving thought-leadership program. An agency also has access to dedicated graphic designers to provide visual and creative support. These are all critical components to any communications strategy today. With an agency, an organization can obtain senior level support to help build the best program for your business while also managing the day-to-day tactics.
Furthermore, many established communication agencies have strong relationships with related professionals, such as specialized designers, web developers, and video producers, who do complementary work. This allows cohesive development and execution of an integrated communications strategy that supports a range of business needs.
Hiring a communications agency that has worked with a wide and diverse spectrum of businesses and brands can help incorporate fresh ideas and new opportunities for a company. While there are tremendous advantages to the deep, internal knowledge you and your team hold, sometimes employees get too immersed in their business and lose the ability to think of the bigger picture. Great things can happen when experienced communication partners collaborate with subject matter experts within an organization.
The benefits of outsourcing external marketing and communication partners doesn’t necessarily end here. But these thought-starters may spark some interest in exploring an external partner, even if on a short-term basis, to help you evaluate the current landscape of your business, goals, and key communication opportunities that will help take your company to the next level. At the end of the day, multiple minds are always better than one!