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CASE STUDIES

We are proud of the partnerships we have established with our clients — and the support, creativity, and momentum we have provided over the years.

Issues Management and Crisis Communications: Internal and External COVID-19 Pandemic Communications Support


Objectives

  • Reinforce company’s commitment to protect employees while fulfilling its mission to help keep consumers healthy during the COVID-19 pandemic
  • Build external consumer awareness of the company’s role in fight against the virus
  • Reinforce the value of client’s products in helping to keep the public safe during a critical time

Program

  • Collaborated with clients to provide ongoing strategic and tactical communications support in response to the COVID-19 pandemic
  • Developed and supported the execution of an extensive issues and response plan with reactive/standby statements and Q&As, as well as proactive communications
  • Supported all external and internal communications during the pandemic including local manufacturing hiring initiatives to support product demand
  • Created a visual internal communications campaign to promote internal adherence around COVID-19 safety protocols across all company facilities, particularly in manufacturing plants
  • Developed and supported weekly internal company-wide communications surrounding all COVID-19-related company updates and other organizational news and activities

Results

  • Achieved an external audience reach of more than 255 million through the distribution of four press releases
  • Secured original coverage in 15 media outlets with several in-depth feature articles focusing on the company’s role during the pandemic
  • Strong social media reach, with more than 150 likes, comments, and shares across company platforms
  • Increased employee adoption of safety protocols across all facilities
  • Garnered positive feedback from employees across various functions and facilities in response to internal communication initiatives




Corporate Communications: Business Acquisition Announcement


Objectives

  • Maximize reach and visibility of the acquisition of a new medical device company to reinforce company’s leadership and growth in the industry

Program

  • Collaborated with client team on strategy and messaging
  • Crafted the press release announcing the acquisition
  • Developed detailed Q&A documents of potential questions by all stakeholders including board members, employees, customers, and media
  • Updated the company’s website reflecting the acquisition
  • Shared the news across newswire and the companies’ social platforms
  • Followed up with key media contacts and secured key placements
  • Created infographic for customers to explain how the role of the new company and product plays in the broader portfolio

Results

  • Reached an audience of more than 50 million with press release distribution pick up
  • Secured a steady stream of coverage with more than 15 original news articles and bylines in target healthcare, business, and local media outlets
  • Strong social media reach, with more than 200 likes, comments, and shares across all company platforms




Thought Leadership: Raising Corporate Profile of Technology Company


Objectives

  • Reinforce company’s position as one of the largest and most comprehensive global providers of professional technology services to the AECO (Architecture/Engineering/Construction/Owner) industry
  • Position company and its executive team as leading experts in emerging building technologies
  • Generate awareness of company’s expansion into application development to address existing gaps in software program integration and provide enhanced information/data collection and utilization
  • Communicate benefits of technology in driving successful project delivery as well as sustainability across the AECO industry

Program

  • Conducted proactive news bureau program highlighting company news and relevant thought leadership topics for articles and bylines on various business topics

Results

  • Secured a steady and increasing stream of earned media coverage from May 2017 through October 2020 with more than 50 original pieces of media coverage in diverse media outlets
  • Delivered coverage in business, technology, and trade publications, podcasts, and broadcast interviews
  • Secured more than 30 bylined articles authored by executive team members
  • Broadened media exposure to include sister company with expertise in technology for the manufacturing sector and AEC




HR Communications/Employer Branding and Candidate/Employee Experience: Interview Guide and New Hire Guide


Objectives

  • Position company as a leader in infection prevention as well as an innovative and modern company with a highly engaged work culture to attract and retain qualified talent
  • Engage and excite new hires on their first day of onboarding, and provide a lasting guide and reference on important company information

Program

  • Collaborated with clients on strategy, content, design, and execution
  • Created a visually-appealing “Interview Guide” for candidates, providing a snapshot of the company’s leadership role in the industry, internal culture, employee perks, and places/areas of interest around each office complex
  • Created a comprehensive, user-friendly, and engaging company-branded “New Hire Guide” to welcome and guide new employees, including an overview of facilities, HR benefits, digital tools, FAQs, calendars, and notebook
  • Turnkey development of the materials including writing, design, proofing, and printing

Results

  • Created high-end, printed packets for distribution in 2020
  • Created digital versions for convenient, socially distant distribution during current remote work plans
  • Garnered positive feedback and praise from clients, employees, and candidates